“Hats off to Kyle for showing such initiative,” writes Stephan Spencer, Founder and President of Netconcepts in his latest website review for 17-year old Kyle Kano, owner and operator of “The Honey Jar.” Find out how to grow a small, home-based business into a tough competitor by adding product-level pages, link-building strategies, and intelligent body copy.
Continue reading »Spread the word: 
“As earlier reported this year, Google launched a premier edition of Google Apps which included email service, calendars, SSO services, instant messaging, spreadsheets, and more. One interesting detail of their recent promotions of Apps is how they’re pushing this out to schools, in both free and paid “premier” service options,” writes Chris Smith, lead GravityStream strategist for Netconcepts. In this article, Chris draws the connection between Google Apps and Microsoft Office, and how the education sector is impacted by both financially.
Who might win the long-term fight over office applications and how do colleges play into the battle? Read the article here and find out.
Spread the word:
Patricia Fusco, lead strategist for Netconcepts, has prepared us to assess our website’s quality by “reviewing site URL structures, linking structure, and navigation” in parts one and two of her series entitled, “SEO Site Analysis: Knowing the Score.”
In this article, we are now ready to look at the nuts and bolts of search engine optimization by determining how our website’s keywords play into our content for search engine referrals. From title tags to meta descriptions, you will learn how to polish your website’s SEO by reviewing (and editing) common errors.
Read Part 3 of this article here, and deepen your understanding of your website’s SEO and overall quality.
Spread the word:
“The practices of domaining and subdomaining have steadily grown into increasingly hot topics in the local search marketing space for the past few years,” writes Chris Smith, lead GravityStream strategist for Netconcepts. In this engaging two-part article, Chris addresses the difference between domaining, or “domains mainly for their potential keyword value,” and subdomaining, which is the “practice of delivering sections of content on sites under third-level domain names.”
Whether you’re buying domains to rank well for keywords or are considering the purchase of a subdomain for your site, this article takes a closer look at the benefits (and drawbacks) of each and how these practices relate to search.
In Part One of this article, read about the practice of subdomaining here.
Spread the word:
Web 2.0 Expo — San Francisco, CA
This session will cover how to use blogs and RSS feeds as user-driven marketing platforms to enhance and improve content publishing and syndication. Panelists will discuss how blogs and RSS marketing can be used to enable access to any web site, device, content platform, or application; and enable users to consume content in whatever form they desire and whenever they want. Learn the best tips, tools, and techniques to optimize content delivery via blogs and RSS for maximum reach and effectiveness. Find out how RSS marketing can be used to increase organic search opportunities, and how blogs and feed metrics are collected and analyzed.
Moderator:
Niall Kennedy, Principal, Hat Trick Media
Panelists:
Bill Flitter, Founder and VP of Marketing, Pheedo
Don Loeb, FeedBurner
Stephan Spencer, Founder and President, Netconcepts
Spread the word:
Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV’s days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some that day has already arrived. With Google having acquired YouTube, certainly it has a heck of a lot more resources at its disposal. You can bet that YouTube will be one of the major players in consumer-generated media for years to come.
Continue reading »Spread the word:
Wouldn’t it be great if Google offered insight into how your website stacks up against its super-secret algorithms? What ails your site when it comes to SEO and what could be done better? Google Webmaster Central does just that, by offering a plethora of diagnostic and statistical tools, advice, answers and peer support to SEOs and webmasters.
Continue reading »Spread the word:
Search Engine Strategies (SES) — New York, NY
The growth of Wikipedia and its almost ubiquitous presence on search results pages means that search marketers can’t ignore this important guide. This session looks at appropriate ways to interact with the service. It also examines if there’s more that can be done to make Wikipedia editors more accepting of marketers and to make marketers more understanding of the Wikipedia community goals.
Speakers:
Neil Patel, CTO, Advantage Consulting Services
Jonathan Hochman, Founder/President, JE Hochman & Associates
Don Steele, Director of Enterprise Marketing, Comedy Central
Stephan Spencer, Founder and President, Netconcepts
Spread the word:
Search Engine Strategies (SES) — New York, NY
Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Rick Klau, Vice President of Publisher Services, Feedburner
Sally Falkow, President, Expansion Plus
Greg Jarboe, President and Co-Founder, SEO-PR
Spread the word:
In Part One of SEO Site Analysis: Knowing the Score, Patricia Fusco, lead strategist for Netconcepts, taught us how to benchmark our website’s overall quality using the tools that we have at our disposal.
For this segment, we are guided through a deeper process to help us understand how a user or a search engine spider navigates through our website. By awarding points for things as simple as navigation bars, to understanding how different templates might affect your site, Patricia teaches us the next level of understanding your website’s quality related to users and to search.
Read the article here, and enhance your ability to assess your website.
Spread the word:
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
